Sponsorship Packages
The DSA 2012 Sponsorship Campaign is designed with you, the customers in mind. We want to help you ensure your participation at DSA 2012 not only meets the goals you set but to provide you with so much more exposure, hence more than justifying your company's presence at the show.
Each sponsored item or activity or event comes with specific target audiences in mind and will help provide excellent pre-show publicity, on-site publicity and branding as well as prolonged exposure even after the show! And these packages and programmes are not fixed to its original structure, we will be happy to work with you to custom-make a particular sponsorship item / activity or event.
Please contact Pete J McKenna at This e-mail address is being protected from spambots. You need JavaScript enabled to view it to discuss the wide range of opportunities available to you.
EXCLUSIVE ITEMS
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CARRIER BAGS - USD20,000 Be the exclusive sponsor for the DSA carrier bags distributed to all Visitors at the Registration Counters and to members of the Press. With your choice of design on the one side and information on DSA on the other; these carrier bags will ensure maximum exposure throughout the exhibition. |
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EVENT GUIDE - USD10,000 Besides the standard Show Directory, DSA will also be supplying to all visitors and exhibitors a handy event guide as to what's going on over the 4-day event including an easy reference floor plan. Sponsorship of this popular guidebook will include company logo and acknowledgement on the front cover and Sponsor's booth location and name will also be prominently shown inside the guide. |
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VIP AND VISITOR BADGES - USD 10,000 All visitors at DSA will be registered and supplied with a badge for easy identification. Get your brand exposed to EVERY Visitor at DSA by sponsoring this highly visible item. Your logo will be featured prominently on the badge. |
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VISITOR LANYARDS Be one of the first brand names to be seen with your company's name prominently displayed on all lanyards issued to DSA VIPs/Visitors when they register. This will include all MINDEF officials and police personnels. |
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VIP WELCOME GIFTS
Pre-Show - USD 6,500
During Show - USD 20,000 |
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EVENTS
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DSA 2012 VIP GOLF DSA VIP Golf is an exclusive event, allows opportunity for captains of defence industry to socialise and network with Foreign and Local VIP Delegations.
Platinum Sponsor - USD 50,000
Corporate Sponsor - USD 30,000 |
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OPENING CEREMONY & RECEPTION - USD 80,000 One of the main highlights of DSA will be its Opening Ceremony and Reception which will be hosted by the Minister of Defence. This event will be attended by all Ministers, Senior Members of Government, Foreign and Local VVIP Delegates, Members of the Diplomatic Corps, Exhibitors, members of the press and government agencies which will put your name in the spotlight. As an exclusive Sponsor, you will be entitled to:
1) Feature Sponsor's logo at the main backdrop prominently. |
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VIP DAILY LUNCHEON - USD 10,000 each day Exclusive buffet will be arranged at the VIP Luncheon area located within the exhibition centre. VIPs will be invited to have their lunch daily at DSA premises. The Sponsor for each luncheon will have their company's logo printed on the backdrop at the venue and may distribute company's literature. A table of 10 seats will be given to the Sponsors to invite their guests. All necessary materials for this sponsorship to be provided by the Sponsors. |
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BRANDING
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BANNERS AT MEZZANINE LEVELS - USD 6,500 in each hall There are two mezzanine levels within DSA, one in Hall 1 and another in Hall 4. Sponsors may place a banner across the mezzanine level to create a highly visible presence. |
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DELEGATION COORDINATORS' UNIFORMS - USD 15,000 Each Delegation Coordinator will be required to wear uniform so that they can be easily identified by the VIPs. The executive Sponsor may print their logo on the uniform and will ensure each VIP Delegation they escort visits the Sponsor's booth or gives out corporate literature to the visiting VIPs. |
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DIRECTIONAL SIGNAGE There will be 20 units of directional signage placed throughout PWTC to direct Visitors. Sponsor's logo and booth number will be printed. Here are the package:
Package A - Exclusive sponsorship (20 units - One [1] Sponsor only) - USD 13,000 |
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E-NEWSLETTERS - USD 1,600 per newsletter A vital part of the DSA marketing plan is our regular e-newsletters that will be sent to our 50,000 database of DSA Visitors and Exhibitors.
Sponsoring one of these key information channels will include: |
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ESCALATOR BANNERS - USD 3,500 per set There are several sets of escalator within PWTC and Visitors as well as VIPs have to use these services to go from one hall to next. Sponsors can place their logos and booth numbers on the stairs 'in-step' leading up to their booths. |
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FOOT PRINT MARKING - USD 10,000 A trail of 'foot print' from the main entrance to the Sponsors' booth. The Sponsors' logo and booth numbers will be printed on the 'foot print' as well. |
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LINK BRIDGE BANNER - USD 10,000 Exhibitors especially those with booths located on the other side of PWTC (across the link bridge) should take up this sponsorship to display overhead banners all across the link way bridge to show their company's logo and booth number creating a grand visibility and presence. |
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OUTDOOR BILLBOARDS - USD 6,500 each 6m x 2.4m outdoor billboards promoting DSA 2012 to be placed at strategic locations in Kuala Lumpur and close to Military camps 2 months prior to the show. Sponsors' logo will be featured prominently. |
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ROAD BUNTINGS 300 Road Buntings will be placed all over the vicinity of the PWTC as well as in prominent roads such as the road leading to and from the Malaysian Military of Defence as well as to the Military camps. Sponsors' logos and booth numbers can be printed on these Road Buntings:
Package A - Exclusive sponsorship (300 pieces - One [1] Sponsor only) - USD 18,000 |
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TRADE INVITATION FLYER - USD 10,000
There will be two types of Visitor Invitations which will be produced:
Sponsor's logo will be printed on both:
Sponsor will have back page colour advertisement in the Invitation Flyer. Acknowledgement of the Sponsor "This Invitation is sponsored by..." will be printed. |
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'YOU ARE HERE' FLOOR PLANS - USD 5,000 A total of 4 units located at key points at PWTC will be produced. This much used reference point is an excellent way to highlight your company's presence and exact location every time VIPs/Visitors refer to this guide. Your company's logo and booth location will be highlighted on these plans with an acknowledgement also prominently displayed. |
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FACILITIES
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CYBER SURFING KIOSKS - USD 5,000 Highlight your company and raise awareness amongst the show participants by sponsoring the cyber kiosks. Your company logo will be displayed on the kiosk and the default page on each PC will be your own website. |
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MEDIA CENTRE - USD 11,000 The DSA Media Centre will be heavily used throughout the entire 4-day of DSA by all members of press irregardless whether local or foreign. It will be fully equipped with all the relevant facilities in order to ensure members of the media are able to produce stories and articles about DSA and file them to their editors on-line. Refreshments including lunch will be available to all press throughout the show.
Sponsorship includes: |
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MINDEF SHUTTLE BUS / BUS STOP SHUTTLE SCHEDULES - USD 5,000 There will be daily shuttles to and from the Malaysian Ministry of Defence during the 4-day period of the show. These buses will be transporting MINDEF officials to DSA. The Sponsor will have their logo printed on a banner on the body of the bus. The Sponsor will also be able to place corporate literature on all the trips of the shuttles. The Bus Stop for these shuttles, one at PWTC and another at MINDEF displaying the shuttle time schedules will also carry the Sponsor's logo and booth number. All necessary materials for this sponsorship to be provided by the Sponsor. |
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ON-LINE PRE-REGISTRATION - USD 6,500 One of the most frequently visited pages of the DSA website. Expected number of pre-registrants for the event is 5,000. By placing your logo here, you will enjoy high profile exposure to potentials Visitors of DSA.
Sponsorship includes: |
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PLATINUM LOUNGE - USD 15,000 Another elite lounge whereby all foreign VIP Delegations wanting to pay courtesy calls to their Malaysian counterparts (who will all have offices at the PWTC during the show) will have to report at this lounge. The hostesses at the lounge will assist to arrange appointments, reconfirm appointments and coordinate appointments. This lounge will also be used as the waiting lounge for appointments whereby light refreshments will be served to all VIPs.
Other benefits include:
All necessary materials for this sponsorship to be provided by the Sponsor. |
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PROCUREMENT INFORMATION CENTRE (PIC) - USD 6,500 This is an unique feature of DSA whereby procurement officials from ASEAN countries will be hosted to release procurement procedures to Exhibitors and Visitors during the show.
Sponsor's benefits: All necessary materials for this sponsorship to be provided by the Sponsor. |
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SECURITY EQUIPMENT A total of 5 x-ray machines, 5 walk-through metal detector gates and 10 hand-held scanners will be required during the 4-days at DSA. All participants of DSA, whether VIPs, Exhibitors, Delegates or Visitors will have to get through this security process in order to access the show. The Sponsors will have a Standing banner stating their companies' names and booth numbers. Personnel from the sponsoring companies may also distribute corporate literature. |
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VIP DELEGATION LIMOUSINES - USD 16,000 per country Each VIP Delegation hosted by DSA will be provided with a limousine during their stay in the country.
Sponsor's benefits: All necessary materials for this sponsorship to be provided by the Sponsor. |
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VIP NETWORKING LOUNGE - USD 9,500 Foreign VIPs will also seize the opportunity to meet with their counterparts from other countries who will also be attending DSA. The VIP Networking Lounge will be the venue for such meetings and discussions. This Lounge will be heavily utilised on the first two days of the show. Refreshments will be served and a hostess will be in attendance to coordinate meetings.
The exclusive Sponsor will have the following benefits: All necessary materials for this sponsorship to be provided by the Sponsor. |
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VIP WELCOME LOUNGE - USD 15,000 An elite lounge dedicated for DSA VIP Delegations. Over 200 are expected to attend. This exclusive sponsorship guarantees your company's profile will be exposed to the DSA VIP Delegations. This lounge is located at the VIP entrance of the show. All VIPs will be advised by their assigned Accompanying Officers to be briefed in this lounge as soon as they arrive at the show. Chiled juices will be served in this lounge.
Other benefits include: All necessary materials for this sponsorship to be provided by the Sponsor. |
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VISITOR REGISTRATION - USD 35,000 The Visitor Registration counter area is located at the main entrance of PWTC and will be the only point of entry for Visitors. All eligible Visitors must register here in order to get their badge and directory. Sponsorship will include your company name and logo featured prominently on the panel above the visitor registration area and also at the form filling counters. Sponsor's identity will also be featured at this area by way of decorating the existing pillars with light box posters of the Sponsor. |
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Click here to download the Sponsorship Packages Flyer (in PDF format)






















































































